Est. 2015 as Distinctive PR

Attention is the asset.
We manage it.

A boutique management and content house based in Atlanta and Los Angeles. We represent creators, build UGC programs that sell for brands, and shoot the room when the cameras matter most.

Work With Us See the Work
Talent Management UGC and Brand Content Events and Publicity
Boutique agency mood board and campaign planning desk

Who We Are

Formerly Distinctive PR. Same eye. Bigger table.

We started in Los Angeles booking influencers for beauty launches and album drops before "creator economy" was a line item. Now we sit on both sides of the deal: managing the creators brands want, and running the content programs those brands need.

Boutique on purpose. Every client gets a strategy, not a slot in a spreadsheet.

What We Do

Three divisions. One standard.

01

Talent Management

Full representation for content creators and influencers. Brand deals, rate strategy, negotiation, contract review, and long-term career building. You create. We handle the business side of the business.

  • Brand partnership sourcing and negotiation
  • Rate cards and usage rights strategy
  • Contract and exclusivity review
  • Press, podcast, and appearance booking
02

UGC and Brand Content

Creator-made content programs for companies. We match brands with vetted creators, direct the content, secure the usage rights, and turn the best performers into paid ads that actually convert.

  • UGC ad production, hook and angle testing
  • Creator sourcing, vetting, and matching
  • Whitelisting and Spark Ads amplification
  • Usage rights and licensing management
03

Events and Publicity

High-quality content capture for the nights that matter: launches, activations, red carpets, dinners. Cinematic coverage, same-week edits, and press-ready galleries your publicist will love.

  • Launch and activation coverage
  • Cinematic recap films and reels
  • Step-and-repeat and press photography
  • Creator guest curation for events

The Distinctive Method

How a UGC program runs here

No mystery, no vibes-only reporting. Five stages, each with a deliverable, and the learnings loop back into the next sprint.

  1. 1

    Brand Discovery

    We learn the product, the customer, and the claim that actually moves them. Output: a creative brief with angles, hooks, and a do-not-say list.

  2. 2

    Creator Matching

    Vetted creators matched on audience fit and delivery history, not follower count. Output: a shortlist with rates and usage terms attached.

  3. 3

    Production Sprint

    Scripts, shot direction, and multiple hook variations per concept so the ad account has something to test. Output: a content library, rights cleared.

  4. 4

    Amplification

    The winners get pushed: whitelisted creator handles, Spark Ads on TikTok, paid social from the brand account. Output: live campaigns with clean tracking.

  5. 5

    Report and Reload

    What hooked, what held, what converted. We kill the losers and reshoot around the winners. Output: a monthly readout you can take to your CFO.

$5.78

earned per $1 spent on influencer marketing, per Shopify's 2025 ROI research

73%

higher engagement on UGC ads vs studio-produced ads, per Billo's 2025 UGC report

142%

higher engagement on TikTok Spark Ads vs standard in-feed ads, per TikTok for Business

80%

of consumers trust peers over brand experts, per Edelman's 2025 Trust Barometer

Industry benchmarks cited to source. Campaign-specific results are reported per client.

The Work

We were booking creators before it had a name

Real campaigns from our years as Distinctive PR, 2015 to present. Hover any name to see the work.

Anastasia Beverly Hills

2015 to 2018

Campaign series including the foundation stick launch: researched and booked models and social influencers, managed talent and payments, curated the launch social strategy, seeded product to the DPR creator list.

View the work
Anastasia Beverly Hills foundation stick campaign models Anastasia Beverly Hills

Nipsey Hussle, Victory Lap

All-Star Week 2018

Album push across Los Angeles: booked and coordinated influencer engagements, ran on-site management at events and concerts, moved 1,000+ promo pieces to a targeted audience.

View the work
Nipsey Hussle Victory Lap album release event Nipsey Hussle, Victory Lap

Krab Queenz

2019 to 2020

Full marketing management for the restaurant group: influencer bookings and negotiations, all social accounts and content, community management, and street team execution.

View the work
Krab Queenz restaurant influencer content Krab Queenz

Set In Soul

Since 2017

End-to-end digital strategy: Facebook ads and email, influencer strategy scaled to budget, community management, styled photography and custom graphics, all PR inquiries.

View the work
Set In Soul brand and product content Set In Soul

The V Spa

2018 to 2020

Digital and traditional marketing: influencer campaigns, launch party sponsorships, website design, Instagram content, and a direct mail campaign to 5,000+ targeted homes.

View the work
The V Spa influencer content The V Spa

Selena Olivera

84.3K to 646,000 followers

Long-term account growth and brand-building for the creator behind @oliverabrand: content strategy, community management, and creator-brand positioning.

View the work
Selena Olivera Instagram profile growth Selena Olivera

For Creators

You make the content. We make it a career.

If you are posting consistently and brands are already in your DMs, you are leaving money on the table without management. We keep rosters small so nobody becomes a rate card in a database.

  • We negotiate so you never have to name a number first
  • Usage rights, exclusivity, and whitelisting terms read line by line
  • Inbound deal flow from our brand relationships
  • Content direction that raises your rate, not just your reach

Coming soon

Your brand deals, run like a business.

A private dashboard where your brand deals get sourced, pitched, and negotiated for you. You read every message and approve it before it goes anywhere. Nothing sends without your yes.

Everybody wants the brand deals. Nobody wants the negotiation. That is the part we run.

Already with us? Client login

Free while you wait

The 5 negotiation scripts

  1. The Counter-Offer. When a brand comes in low, you anchor your value and never apologize for your rate. Shrink the scope, not the number.
  2. The Up-Sell. Usage rights and whitelisting hide 40 to 60 percent of a deal. If they never mention it, you do.
  3. The Gifted-to-Paid Flip. Free product, no budget is the number one inbound. The hybrid ask converts a third of them to paid.
  4. The Info Extractor. Vague "let's collab" gets one answer: what is your budget. Ask for their number first.
  5. The Professional Decline. A warm no with the door open. Today's no is next quarter's yes.

Rate card, reference ranges

DeliverableStarterMidEstablished
IG Reel$150-300$300-800$800-2,500+
TikTok video$100-250$250-700$700-2,000+
Story set (3-5)$75-150$150-400$400-1,000+
Static post$100-200$200-500$500-1,500+
UGC video$150-350$350-800$800-2,000+

Ranges by tier: follower count, engagement, and niche demand. Usage and whitelisting price on top. Your card gets set with you, never guessed.

Start a Project

Tell us what you're launching.

Brands

UGC programs, creator campaigns, event coverage. Booking talent? Ask for the full roster.

hello@distinctivemgmt.com

Creators

Management and representation inquiries.